DOLLAR SHAVE CLUB NATIONAL TOUR

The Dollar Shave Club National Tour was a high-energy, consumer-first experiential campaign designed to meet audiences directly in-market and translate the brand’s bold, disruptive voice into real-world engagement. The tour emphasized speed, humor, and accessibility — pairing product education with rapid-fire sampling and brand interaction across key U.S. markets.

As Tour Manager, I oversaw national field execution, ensuring that fast-moving, high-volume activations stayed operationally tight, on-brand, and scalable across cities.

Key Responsibilities & Impact:

• Managed day-to-day tour operations across multiple U.S. markets

• Oversaw logistics, routing, staffing, and asset flow throughout the tour

• Led field teams to deliver high-throughput consumer engagement while maintaining brand tone

• Ensured consistent execution despite varied venues, permits, and local conditions

• Acted as primary on-site decision-maker for live operational adjustments

• Maintained brand integrity while operating at speed and volume

Results:

• Delivered thousands of direct consumer interactions nationwide

• Maintained consistent, on-brand execution across all tour stops

• Achieved high engagement through fast, approachable, and culturally relevant activations

• Successfully scaled a humor-forward brand experience without operational breakdown