CLINIQUE ‘ON CAMPUS’/ ‘CAMP CLINIQUE’ NATIONAL TOUR

Camp Clinique and the Clinique On Campus Tour were national experiential programs designed to educate, engage, and build long-term brand affinity with Gen Z and young millennial consumers. The campaign brought Clinique’s science-backed skincare philosophy directly to college campuses and cultural hubs through immersive education, personalized product guidance, and high-volume sampling.

As Tour Manager, I oversaw national field execution across both programs, ensuring consistent brand storytelling, operational discipline, and premium consumer experience across diverse campuses and markets.

Key Responsibilities & Impact:

• Led end-to-end tour management across multiple cities and college campuses

• Managed logistics, routing, staffing, and daily run-of-show execution

• Trained and supervised field teams to deliver accurate skincare education and consultations

• Ensured brand, safety, and compliance standards within campus environments

• Coordinated with universities, agencies, and brand stakeholders nationwide

• Maintained consistency of experience while adapting to varied campus layouts and regulations

Results:

• Delivered thousands of one-on-one consumer interactions through education and sampling

• Successfully embedded Clinique within campus culture during key academic periods

• Maintained premium brand standards at national scale

• Strengthened long-term brand affinity among emerging consumer demographics

• Executed a high-touch beauty experience without disruption across multiple markets