BMW OF NORTH AMERICA ‘M TOWN TOUR’

The BMW ‘M- Town Tour’ was a year-long national experiential campaign designed to immerse consumers in BMW’s high-performance M Division through premium brand environments, driving culture, and lifestyle-focused activations. The program traveled continuously across major U.S. markets, requiring sustained operational excellence, brand precision, and long-term field leadership.

As Tour Manager, I spent a full year on the road overseeing national execution — ensuring consistency, quality, and brand integrity across every market while adapting to evolving venues, audiences, and operational conditions.

Key Responsibilities & Impact

• Directed day-to-day tour operations across a year-long national footprint

• Managed logistics, routing, scheduling, and asset movement across markets

• Led and supported rotating field teams while maintaining consistent execution standards

• Ensured premium brand presentation aligned with BMW M’s global identity

• Coordinated with agency partners, local venues, and brand stakeholders nationwide

• Acted as primary on-site decision-maker for real-time operational challenges

• Maintained vehicle, asset, and experience integrity under continuous use

Results

• Successfully delivered a full-year national tour without disruption to schedule or quality

• Executed premium BMW M experiences across diverse markets and venues

• Maintained consistent brand standards across dozens of activations nationwide

• Strengthened BMW M’s connection to performance-driven and lifestyle-focused audiences

• Demonstrated long-term endurance, reliability, and leadership in the field