MAYBELLINE X MAGNUM FT. ‘BIG ANNOUNCEMENT’

Overview
The Maybelline Boston activation marked an exciting brand announcement delivered through a surprise-driven, consumer-facing experience. Partnering with Magnum Ice Cream, the event blended beauty, indulgence, and culture — creating a memorable moment designed to spark organic buzz and in-person engagement.

As Tour Manager, I oversaw on-the-ground execution, ensuring the activation unfolded seamlessly in a live urban environment while maintaining brand clarity, timing precision, and guest experience.

Key Responsibilities & Impact:

• Managed field operations and live execution for a high-visibility brand announcement

• Coordinated logistics, staffing, and run-of-show timing in a public-facing setting

• Supported brand and partner alignment between beauty and lifestyle categories

• Oversaw consumer flow, engagement pacing, and experiential touchpoints

• Acted as on-site lead for real-time adjustments and problem solving

Results:

• Delivered a smooth, high-energy brand announcement experience in Boston

• Generated strong consumer engagement through a cross-category collaboration

• Maintained premium brand presentation while operating in a fast-moving environment

• Contributed to a culturally relevant moment blending beauty and lifestyle