BMW OF NORTH AMERICA ‘M TOWN TOUR’
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The BMW ‘M- Town Tour’ was a year-long national experiential campaign designed to immerse consumers in BMW’s high-performance M Division through premium brand environments, driving culture, and lifestyle-focused activations. The program traveled continuously across major U.S. markets, requiring sustained operational excellence, brand precision, and long-term field leadership.
As Tour Manager, I spent a full year on the road overseeing national execution — ensuring consistency, quality, and brand integrity across every market while adapting to evolving venues, audiences, and operational conditions.
Key Responsibilities & Impact
Directed day-to-day tour operations across a year-long national footprint
Managed logistics, routing, scheduling, and asset movement across markets
Led and supported rotating field teams while maintaining consistent execution standards
Ensured premium brand presentation aligned with BMW M’s global identity
Coordinated with agency partners, local venues, and brand stakeholders nationwide
Acted as primary on-site decision-maker for real-time operational challenges
Maintained vehicle, asset, and experience integrity under continuous use
Results
Successfully delivered a full-year national tour without disruption to schedule or quality
Executed premium BMW M experiences across diverse markets and venues
Maintained consistent brand standards across dozens of activations nationwide
Strengthened BMW M’s connection to performance-driven and lifestyle-focused audiences
Demonstrated long-term endurance, reliability, and leadership in the field