STARRY ‘LEM VS LIME’ NATIONAL TOUR

The Starry ‘Lem vs. Lime’ Tour was a national experiential campaign designed to reintroduce the brand through high-energy, head-to-head flavor engagement. The tour brought Starry’s soda directly to consumers in key markets, using interactive sampling, bold visual storytelling, and live brand ambassadors to spark real-time preference battles between Lemon and Lime.

As Tour Manager, I oversaw end-to-end field execution, translating national strategy into seamless on-the-ground operations across multiple cities while maintaining brand consistency, team performance, and consumer experience at scale.

Key Responsibilities & Impact

• Led full tour operations across multiple U.S. markets, owning execution from load-in to breakdown.

• Managed and trained local street teams and brand ambassadors to deliver high-energy, on-brand interactions.

• Oversaw logistics, scheduling, inventory flow, and asset management across tour stops.

• Acted as primary liaison between brand, agency partners, and field teams to ensure alignment and real-time problem solving.

• Maintained brand standards while adapting activations to unique market conditions and venue environments.