DARIGOLD ‘BELLE CREAMER’ CAMPAIGN

The Darigold ‘Belle Creamer’ Product Launch was an extensive guerrilla marketing and sampling tour designed to introduce a premium new creamer directly to coffee driven consumers across the Pacific Northwest. The campaign embedded the brand into high-traffic cultural moments — markets, parks, waterfronts, and dense urban corridors, meeting consumers where their daily coffee rituals already lived.

Operating across Seattle and Portland, the tour focused on high-volume, face-to-face sampling paired with real-time brand education, positioning Belle Creamer as a natural extension of the region’s coffee culture.

Key Responsibilities & Impact:

• Led end-to-end tour management across two major PNW markets

• Designed and executed high-output guerrilla sampling strategies in non-traditional, high-density locations

• Managed field teams, daily run-of-show, permits, logistics, and inventory flow

• Oversaw brewing operations to ensure product quality, consistency, and safety at scale

• Coordinated directly with brand and agency stakeholders to adapt strategy based on live market performance

Results:

• Sampled thousands of cups of coffee to consumers across Seattle and Portland

• Achieved sustained daily throughput while maintaining premium product presentation

• Generated organic foot traffic, repeat engagement, and strong word-of-mouth momentum

• Successfully embedded Belle Creamer into the PNW coffee conversation during launch phase