WALMART MOBILE WELLNESS NATIONAL TOUR

The Walmart Mobile Wellness Tour was a full-scale national health and wellness initiative designed to bring accessible care, education, and preventative resources directly into communities across the Central and Southern United States. Partnering with Pfizer, the tour combined healthcare credibility with Walmart’s national footprint, deploying a mobile, clinic-style experience at scale.

The program required precision logistics, regulatory awareness, and disciplined field execution, balancing consumer trust, medical integrity, and brand experience across diverse regional markets.

Key Responsibilities & Impact:

• Directed national tour operations across multiple states and regions

• Managed mobile-unit logistics, routing, scheduling, and on-site execution

• Led field teams and local market staff while maintaining consistent operational standards

• Coordinated closely with brand, healthcare partners, and agency stakeholders

• Ensured compliant, consumer-safe experiences while maintaining approachability and brand clarity

• Acted as central command for real-time problem solving across a moving national footprint

Results:

• Delivered thousands of direct consumer wellness engagements across underserved and high-traffic communities

• Successfully executed a complex, multi-state tour with zero disruption to schedule or experience quality

• Strengthened trust-based engagement between national healthcare brands and local communities

• Demonstrated scalable execution at the intersection of retail, healthcare, and experiential marketing