SUBIEFEST DAYTONA SPEEDWAY

Subiefest at Daytona International Speedway is one of the largest automotive lifestyle festivals in the country, combining motorsports culture, brand activations, live talent, and high-volume consumer engagement. The activation required precision coordination across a live raceway environment with strict access controls, safety protocols, and tight production windows.

As Tour Manager, I worked alongside three additional tour managers to oversee logistics and field execution for a CDL-driven activation truck, ensuring seamless integration into one of the most operationally complex venues in U.S. motorsports.

Key Responsibilities & Impact:

• Managed logistics and on-site operations for a CDL transport truck within an active speedway environment

• Coordinated load-in, placement, and load-out under strict venue and safety constraints

• Worked cross-functionally with other tour managers to maintain synchronized execution

• Supported talent-facing operations involving Buckie Lasek and live brand moments

• Acted as on-site problem solver in a high-noise, high-traffic festival setting

• Ensured operational continuity amid large crowds, tight timelines, and evolving conditions

Results:

• Successfully executed activation within one of the most logistically demanding motorsports venues in the U.S.

• Maintained schedule integrity and safety compliance throughout the event

• Delivered smooth operations with zero disruption to talent or attendee experience

• Reinforced brand presence within a high-energy, enthusiast-driven automotive audience