SPELLBOUND X NETFLIX (NYC)

Overview
The Spellbound rollout marked Netflix’s launch of a major animated feature through a high-visibility New York City premiere and supporting experiential moments. The campaign required disciplined execution across live events, media-facing environments, and brand-controlled spaces — all operating on tight timelines and under public and press scrutiny.

As Tour Manager, I supported on-the-ground operations during the NYC rollout, ensuring seamless execution across event logistics, stakeholder coordination, and real-time problem solving during premiere week.

Key Responsibilities & Impact:

• Managed field operations supporting the NYC premiere and associated activations

• Coordinated logistics, scheduling, and run-of-show execution in live event environments

• Worked closely with agency partners, production teams, and brand stakeholders

• Maintained operational control under media-heavy, high-visibility conditions

• Ensured a smooth experience for guests, partners, and talent-facing teams

Results:

• Successfully supported a high-profile Netflix film launch in New York City

• Delivered clean, disruption-free execution during premiere week

• Reinforced brand standards across all live and experiential touchpoints

• Contributed to a polished, media-ready rollout aligned with Netflix’s global brand expectations